Forbes Best Brand #2 Recognition

Out of Millions of Companies, Forbes Named Our Company the #2 Best Brand for Value in America!

When a company is recognized by its customers, that recognition means something special. That's exactly what makes this achievement so meaningful.

For its 2026 Best Brands for Value rankings, Forbes partnered with consumer insights firm HundredX to discover which brands consumers believe truly deliver outstanding value. The research was based on an incredible 4.7 million ratings from more than 160,000 consumers, representing real experiences from people who use the products and services they purchase every day.

Out of millions of companies, the research identified approximately 5,500 brands. From those, only 300 brands earned a place on the Forbes list. We are incredibly honored that our company was ranked #2 Best Brand for Value in America, second only to Costco.

What makes this recognition even more rewarding is that it wasn't driven by a massive advertising campaign or a public relations agency.

Our customers are our PR firm.

Every product used, every experience shared, and every honest review helped tell the story. It was the voices of satisfied customers that elevated our company ahead of many well-known household names, including Toyota, Trader Joe's, Lands' End, USAA, Apple, and Sam's Club, among others.

This recognition reflects a commitment that has remained unchanged since 1985: providing Exceptional Products at Reasonable Prices while keeping the mission of enhancing lives at the center of everything we do.

In today's marketplace, consumers have more choices than ever before. Earning trust isn't easy, and keeping it is even harder. That's why this recognition is especially meaningful. It reflects years of consistently delivering products that customers believe offer outstanding quality and value.

For everyone who has chosen our products, shared your experiences, or recommended them to family and friends, thank you. Your confidence and support have played an important role in this remarkable achievement.

Awards are certainly appreciated, but the greatest reward is knowing that people continue to see real value in the products they use every day. That trust inspires us to continue improving, innovating, and staying true to the principles that have guided our company for more than four decades.

Congratulations to everyone who has been part of this incredible journey. Here's to continuing a tradition of quality, value, and putting people first.

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