Plus Size Clothing is on the rise in Canada!!
All the big players in the plus size clothing industry have been setting up shop in Canada over the last few years. The market is on the rise and everyone is trying to get a piece of the pie, that is the Canadian plus size clothing landscape. So what about the Canadian owned businesses like our company Precise Plus Size? We plan on planting our feet in to the fertile Canadian soil that we were born and raised in. Let the big companies come in and try and take over because they are all missing a key piece to the puzzle. They are so focused on millennial's (like most companies) that they are neglecting half the market in Canada. Women ages 55+ simply don't like the clothing that is available to them. That is where we come in to save the day. Our styles cater to the older women, the boomers as you will. Yes, we understand that fashion comes and goes and then comes back again. But the older generations have been through all the fashion waves, all the trends and guess what? They know what they want! They don't care about the latest and greatest because the truth is these are styles that the older generation were wearing 40 years ago. That is why Precise Plus Size try's to cater to this demographic. We understand that yes, they are not using the internet as often as millennial's and reaching this audience online can prove to be troublesome. But boomer's are learning to use he internet and have increased there numbers on social media platforms such as Facebook year over year. The best thing about it is that we are confident that if they do come across our store that they will find what they need. We penetrate the market enough, word of mouth marketing will take care of the rest. We don't care for catering towards the rest of the world, we want to focus our business around the country we love, the country we grew up in and the country we are proud of. Que the national anthem because when it comes to the older generations who are looking for plus size clothing in Canada, brought to you by a true Canadian company, Precise Plus Size is the best and only option. Come have a look for yourself and let us know.www.PrecisePlusSize.com
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