Genealogy Lists, The Ultimate Prospecting Tool?

Recently on a popular network marketing forum, one member asked me about genealogy prospecting. She alluded to the popular CD series that says it works because you are seeking “qualified individuals” for your business. The same as happens in the corporate world.  

While from the outset this seems to makes sense, there is MUCH more to be considered when pursuing this method of prospecting… here was my response.... 

"AHHHHH….Genealogy list prospecting! One of my favorite subjects. " 

For thoses who do not know what a genealogy list is... It's a list of members of a current or now defunct MLM program...  Sometimes these lists are aquired illegally so care must be taken as to your source... That being said...

I have listened to the tape series and I have a “few” team members that follow the author and use his methods almost exclusively. They “DO” sponsor people… but that being said, here a few of my first hand observations.

You will be COLD-CALLING genealogy lists of people who fall into one of three categories.

* Those who are in network marketing and are presently happy with the opportunity they are working… These people will either be “ticked off” that you had the gall to call them and attempt to pitch another program or will be as sweet as pie in order to get YOU to join THEIRS!

This = A complete waste of time.

* Those who either did not have what it takes to make MLM work, or those who got burned in another deal. These people will allow you to experience rejection in new and sadistic ways…. MOST of the numbers you call will fall into this category.

* The third category is also the smallest. Namely those who still have the “MLM vision” but are either dissatisfied with their current opportunity or are searching for another. Maybe one in a thousand numbers will fall into this group. You are literally sorting for that needle in the haystack of people who WILL get pretty nasty at times.

Bottom line. This is the HARDEST type of prospecting you can imagine. Plus you need to accept the following facts.

You need too…..

* Have the patience of JOB…

* Need to be on top of your game…

* Have rock solid reasons why you contacting them…

* Why you are the leader they have been searching far and wide for…

* Know the reasons your company is going to be successful for them when the company they were/are in is not…

* Need to be 10 feet tall and not just bullet-proof… but cruise missile proof! Because you will get plenty of them fired at you.

This method of prospecting will either propel you to the top of your compensation plan or chase you out of this profession so fast your head will spin at warp speed. And from what I have seen, it does the latter far more than the former for those who do it.

Other than that, its a great way to find prospects!

Bobby J. Gallo