Global expansion of your direct selling business – Factors and facts to consider

The world of business is interconnected through technology offering new opportunities to venture into new markets beyond territories. In direct selling, the connections multiply every second through a widening network of possibilities. Global expansion in direct selling is impossible without a technology backing it up. Global marketplace in direct sales must ensure they have a strong platform and needed resources to rely on.  

Besides, there are numerous factors they must consider before drafting their international blue print. 

Factors that fuel the success of direct selling companies in the international arena are: 

• Quality products 
• In-depth knowledge about the new markets 
• Need for a competent ecommerce platform 
• Advanced marketing platform 
• Internationally compliant compensation plan 
• Aligning with cross-border regulations 

Now, how can companies implement these crucial factors and move forward into the global business landscape? The answer is to have a innovative direct selling platform! 

A direct selling platform supports businesses to establish cross-border transactions with some basic feature set. They are :

• Multiple currency support 
• Multiple language support 
• International payment gateways and integrations 
• Multilingual training and support 

However businesses cannot run with these features alone. In order to operate seamlessly across borders, businesses must be competent enough to handle economic, political, and social pressures of the locale. Added to this is the unending competition that crops up from the market. Local distributors need to be trained efficiently to handle these challenges. They should be equipped with proper tools and techniques to become successful in their sales journey. 

Capturing the global audience 

Direct selling companies can capture the attention of the gobal audience by adapting to new trends and technologies. Emerging technologies like AI has already made waves across all industries in ways unimaginable. It has encapsulated every aspect of the business from lead generation to enhancing overall business operations. In the realm of customer support, AI has made tremendous contributions helping companies accelerate customer trust and satisfaction. 

Customer preferences are also constantly changing with their preferences shifting every minute. In such a fast paced business environment staying competitive has become a tedious task. In a business as direct selling, it is not only the business that needs to adapt but the salesforce too has to align themselves with ongoing trends, technological advancements, and customer preferences.  

Today, traditional ecommerce systems are being fast replaced by most modern ones facilitating a new level of purchase experience for users. Hyper-personalization is the new trend, with businesses keeping customers at the centre of everything they do. Emerging technologies like AI, machine learning, AR and VR are creating exciting and engaging ways for customers to shop.  

Added to this, loyalty and sustainability initiatives are driving a brands fame in the international market. Gen Z and Millennials are more inclined to brands that prioritize sustainability. Brands too have capitalized on customer loyalty with robust loyalty and rewards programs. 

With shifting preferences and trends in the realms of technology and customer experience, brands must focus on delivering the right approach to the right audience, anywhere in the globe.