Making Money Online: What’s Stopping YOU?

The Internet has changed the world in ways that are too numerous to mention. But there is one specific way that it can change your world out of all recognition. In pre-Internet days, if you had a spark of entrepreneurship you had to start your own business out there in the real world. It was tough and it was expensive. 

Many people made money from direct response and direct mail advertising, but the entry price was high - thousands of dollars to even test a small campaign - and the failure rate was astronomical. Even today the number of offline start ups who survive and thrive past their first year is tiny. Starting a business offline is truly for the rich and the brave. Or the foolhardy. 

The Internet, though, has changed all that. Now it is possible to start a business online – with a great chance of success - without breaking your bank, and with no risk of losing your shirt. You can literally start an online business for the price of a domain name - less than $10 per year - and some cheap hosting (under $5 per month). In fact, you can even start an online business for free if you use services like Blogger.com to create your first web presence. So how does a non-Internet-savvy person get started on the road to effortless overnight Internet riches? Before we go any further, let's dispel three thoughts you may be harboring: 

To start with, forget the overnight part. Even though starting a business online is easy and cheap, it is still a business that needs time to build up. If you need to make money to pay this month's bills, don't pin all your hopes on your fledgling online business. A regular income in three to six months is doable, but three weeks is unlikely. 

There is a technique taught in one of the recommended products on my website that can bring you a profit in the first week, but that is an exception!

And put that word 'effortless' out of your mind. Anything worth having is worth working for, and an online business is certainly worth having. Be prepared to put in the effort and the hours. This is a business we are talking about, not a miracle!

Finally, throw out the 'Internet riches' dream. Sure, there are some people who make six and seven figure incomes - and there is no reason why you can't too - but they almost never do it right from scratch. Success takes time to build up. You might strike lucky, just as you might win the lottery, but the reality for 99% of people who set out to make a living online is that those who succeed start by making a living, not a fortune.

The most likely scenario is that you'll work 12 hours a day building your online business and not see a red cent in return for several weeks or months. When income does start to flow your way, it will be small, and you'll wonder why you are bothering. But one day, in three, six or even twelve months, you'll look at your income from your online activities and realize that it really can be a living. You'll be an Internet marketer. Still interested? Good. You just might just have what it takes.

● What Does Success Mean to You?

At the risk of getting too philosophical, becoming a success in Internet marketing requires exactly the same game plan as becoming a success at anything else in your life. There is no great mystery and certainly no great secret. You already know how to do it – you just don’t believe it can be as simple as they say. 

Well I’m here to tell you that it is as simple as this 3-step formula:

1. Know what you want out of life

2. Work out the best route for you

3. Follow the route.

Of course, the difficulty arises from the simplicity. You were right to suspend your believe in the idea that it is easy. How many of us really know what we want out of life? Even if we do know where we want to end up, how can we know which route is best until we’ve got lost a few times? 

Following the route is easy to say, but when the route is overgrown and full of forks in the road, how do we keep on track? It can all be simplified. The route can be cleared of debris. The forks in the road can have  signposts to make sure you stay on track. And I can act as a guide to help when the map  reading gets a bit complicated. 

●Where to start…?

We should really start by getting to the heart of what you want to achieve. What is your objective? What is the destination you need to head for? Everyone who takes a fancy to Internet marketing does so for a different reason. Understanding what your real reason is can make the difference between eventual success and inevitable failure. Those who never really know where they want to get to,almost inevitably fail to get there. 

●Where do you want to end up?

 ▶I want to make a bit of extra money on the side.

 ▶I want to create a pension for myself.

 ▶I want to clear my debts.

 ▶I want to build my online income up so I can eventually give up my day job.

Note that there is something missing from that list. It doesn’t say ‘I want to be a millionaire’. That is deliberate. Success comes from setting goals that can be achieved from where you are right now. There needs to be a clear line of sight between your current situation and the one you want to reach next. Of course, becoming an Internet millionaire may be a dream, but right now, it shouldn’t be your current destination. You must break your journey by aiming at a place you can get to from your starting point. Does that make sense? I hope so because it is the key to succeeding at anything in my opinion.

The old saying is ‘Don’t bite off more than you can chew’.

It might surprise you that each of my four destination suggestions is based on money. Some personal development teachers tell you that you should focus of the benefits that money will bring you and not on the money itself. So imagine your dream car or day dream your ideal luxury holiday. All that is well and good, but this is a business blog and not a personal development one. I’m being practical here. Internet marketing is about making money online, so we should define how much money we consider to be a success. The rewards that the money will bring are implied.

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