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Peter Thorpe  Recommended Professional
United Kingdom View all >>

Building collapse proves business building principle

A building toppled in Florida last week.

I don't know who built it, how long it was standing, or the details of what happened.

But I remember thinking "Buildings don't just collapse in America. We have laws and standards. Structures must meet rigid requirements before they even get a permit."

Yet the building fell. 

Not only did lots of people lose their homes, (it was an apartment building) but there were injuries. 

How did this happen?

I'm not sure, but when a building collapses, it's usually because standards were not met. There are all sorts of things that must be done to ensure a catastrophe like this doesn't happen.

Building a business works the same way.

If you don't set up a proper foundation, it will eventually collapse. And these things have momentum. The longer it takes, and the bigger it is before the inevitable destruction, the more damage is caused. 

What's the solution?

Build your business on a solid foundation, with deep footers and extra reinforcements. Make sure no matter what happens, it will stand.

But what if something beyond your control blindsides you and levels all your hard work? 

For instance, say you're an affiliate and the company whose products you're promoting goes teats up and their offers are no longer available?

If you've got a solid foundation, you simply swap out Company #2 for Company #1. You'll have to find a good product, rearrange some things and write new copy, but in the end you'll be fine because your foundation will still be there, ready for you to rebuild.

That's why I recommend you start at the foundation. 

And it's exactly what the 7 Steps To Freedom course is all about. 

When you study and implement the strategies in the 7 Steps, you can rest assured you've set a foundation for your business that will last as long as you do.

Tuition is fuh-ree for now. 

Once you're in my world, you can text or email me any time with questions about the course or your business.

Shoot me a message anytime. 

Text me right now @ 1-800-925-7123 or email to

Or simply hammer this link to see if it's worth your time.

This article was published on 11.01.2022 by Dave Kotecki
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