THE COMPANY MATTERS! - Bobby J. Gallo

Recently I saw a post on an MLM forum where the writer was questioning the idea of true walk-away residual income. He said that he was watching a friend’s business dwindle away after years of hard work and was wondering if this was a natural course of events of MLM organizations.

Here are my thoughts on this. I have said “ad nauseum” on MLM discussion boards that the company matters…. Here, let me say it again……

"The company matters…the company matters…the company matters…the company matters…the company matters…the company matters…the company matters…the company matters..."

I have heard people say….“Well I like the product”… GREAT! you SHOULD like your product! But have you examined everything else about the company?

Have you looked at what the long term potential is?…will it be around in 50 years? Is it a meaningful product or is it dependent on the whims of technology or the funded proposal of the day?

I will bet that most people get involved in certain companies based purely on emotion and that can be both a good and bad thing. Just because you have a product you like and a decent comp plan does not mean the company will be around for the next 50 years or that the product has legs enough to endure the test of time in the market place.

Here are factors you need to look at when evaluating a company for the long term.

• Is the product unique and how many knock-offs are there in the market place that can potentially give you competition for the “uneducated” consumer?
• Is the company well funded or under capitalized?…. Remember… if the company is “debt-free” that may only be because they couldn’t get anyone to lend them money in the first place!
• What is the interest in the company and it’s products beyond the network marketing world… Could this product idea stand on it’s own in traditional business?
  

    Do you really see your product or company around for the next 50 years…. I mean… really see it?

You need to clear your mind and ask these serious questions. Because there are companies like NuSkin, Herbalife and Shaklee who have done it. There are “lifers” in those companies who have realized and are still realizing the dream. And there are newer companies who have products and technologies that have caught the eye of multi-billion dollar companies

…. These are the ones to watch and more importantly…to build.

Just because an opportunity is a network marketing company DOES NOT mean it has the same unlimited (or long-term) opportunity as another. Because if that were the case… ALL network marketing companies would be multi-billion dollar companies with dozens of top earners.

But we all know that’s simply NOT the case at all.