One size does not fit all
Is Facebook better than Snapchat?
Will Instagram get your more sales than Pinterest?
Which should you pick?
There must be a million platforms to choose from for your marketing.
Is it possible to be everywhere?
Should you even try?
Nope.
Here's why...
Meet Mr. K.
Mr. K has been in the direct response business for decades... a for-real old-timer (when it comes to marketing).
Every so often he sends me an email... always loaded with nuggets of marketing wisdom.
The other day he was talking about all the different media choices we have when it comes to marketing a business today.
Did he say you should try to find a single place to handle all of your advertising needs?
No... in fact, he's a big fan of doing the complete opposite.
Back when he started there were only newspapers and magazines, broadcast - TV and radio... and direct mail.
In 2018 the possibilities are endless.
Yet he still gives the same advice he was giving all those years ago.
When you're looking for someone to help you with your marketing, look for an expert... not someone who's pretty good at everything.
For instance...
If you find yourself in a situation that requires a lawyer, do you want one that can "handle everything?"
Divorce, DUI, Workman's Comp... and anything else you might have to go to court for?
Especially if your freedom's on the line, hiring that guy is probably not the best idea.
The same idea applies to your business (and everything else in your life).
When you need help with your marketing, you want a specialist.
You've heard the expression "Jack of all Trades... Master of None?"
When it comes to something that's important - even critical - to your business, you want a Master... and so do your prospects.
What are you a Master at?
You may be thinking that you're not a master at anything.
That may be true right now... but it doesn't have to stay that way.
What do you want to be a Master of?
Where can you direct your unique talents and personality to best serve your clients?
Are you taking steps to specialize and stand out from the crowd... or are you blindly throwing traffic at offers with a feeble hope that someone will buy?
What are you doing to make sure your prospects buy from you instead of your competitors?
You know who your competitors are, don't you?
They're not just the million other marketers promoting the other companies out there.
They're also the ones in your company... using the same squeeze pages... the same funnels... the same... everything.
If you're doing the same things as everyone else, it's likely you'll get similar results.
