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The eight-person team produced interviews with eyewitnesses, showed previously unseen footage of the police van and discovered police video footage that had been erased. In order to produce the project, the Sun utilized its video and investigative reporting teams and the graphics department to “tell the story on different mediums,” said Alatzas.
“Our journalists spent each day comparing notes about the interviews, public documents, video and other images they were collecting,” he said. “Discussion centered on how to best tell the story through words and images.”
The slideshow timeline provided bite-sized information for people to easily follow. The six videos within the slides were kept short; none of them longer than three minutes. And for people who wanted more, the Sun also wrote a 2,200 word story published in print and online.
Alatzas attributed much of the story’s success and the swiftness in how they reported it to a police brutality database they had compiled early on.
The online project generated a combined 1.3 million page views and 560,000 unique visitors in 2015. For their dedicated reporting and innovative storytelling methods, the Sun received an Online News Association Award for explanatory reporting in September 2015 and a breaking news coverage award of the riots following Gray’s death.
Since the paper was competing with CNN and other major news networks, Alatzas said it was important for them to be the leading source of information, even after the TV crews left.
C-VILLE Weekly
Charlottesville, Va.
Circulation: 23,000 weekly
In her 10 years at the C-VILLE Weekly, publisher Aimee Atteberry has seen her shares of ups and downs. Up: the publication celebrated its 25th anniversary in 2014 and saw double-digit growth over the previous year in profit. Down: In spring 2015, Atteberry lost four salespeople along with her editor. She called the transition one of the “hugest hurdles” she had ever faced.
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