The Need For Speed
We used to accept that it would take a certain amount of time to get from point A to point B. When there was no such thing as self powered mechanical transportation, people expected and accepted the time that it took either to walk, run, sail, or ride by means of animal power to get to their destination. They had no choice.
When the first means of self powered mechanical transportation appeared, tolerance for the slower means of transportation grew less and less until today hardly anyone is riding a horse.
Cars, motorcycles, trains, planes, boats etc. get faster as our tolerance for things that are "too slow," "too long," and "take too much time," grows less and less and we're ever trying to find faster means of traveling. This applies to almost every area of our lives. There's no arguing that we live in a society that wants and expects "instant" results, not a process that requires time.
This is where we run into problems in the "direct marketing," "home business opportunity," affiliate marketing," "network marketing" industries, because the laws and principles of nature still apply here, if not to those other aspects of our lives.It's a problem because, very rarely does success come quickly, overnight, or instantly. Success in business is usually the result of a process that has taken place. A process that was consistently cultivated and allowed to develop until the point where success was the result.
Most people only begin to take notice at the point where the process results in success. To them, it appears that this happened suddenly, almost overnight. Headlines that shout, "Let me show you how I went from $0 to $10,000 a day with my easy system" may give the impression that it happened instantly for this person but that is usually not the reality.
Usually, the reality is that, much trial and error and months, or even years of consistent work, investment and failure occurred before the person got to the point where he or she was successful. Not that the headline was not truthful, it probably was, it's just probably not the whole truth.
Yes, the system may be easy, and it may indeed lead to $10,000 a day eventually. But no matter what kind of system it is, and no matter how easy it is, it still, in all probability, will require time and consistent effort. And in these days when we've grown to expect instant gratification and results, that often is the problem.
The solution lies in recognizing that in any business, no matter how easy or automatic it claims to be, getting from point A to point B will probably require your time and patient, consistent effort, and will not happen overnight.
