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Must Build a Web Site for Business Success

Electronic Commerce to Expand the Smallest Business 

<===Think about this, you desperately need an online presence to build and expand your sales.

Setting up the web site for a business is really the easy task. The real work begins to make use of the web presence and deliver profitable business from the site. Getting prospects to the web site and making use of the the Internet for extending business success is the order of the day.  

You'll need to register a "Domain Name",  this will belong to you personally as long as you renew each year.  Check around there are several companies that provide that service at relative low cost.  Your Domain Name should reflect you by inserting your name or the product or service you are selling.

Our Domain Name is registered with NETWORK SOLUTIONS ====> Click  {Free to learn more.}

[Examples of "Domains"  harveyakeson.com  -- harveyakeson.net  -- first unity church.org    Notice the name "dot"   com  --  net  --  org  are registered at the time you "buy" your Internet Domain, "internet address".  

With a Domain Name you can create a "web page" and the Internet has the unique ability to handle prospects not only 24 hours a day, seven days a week but can effectively sell and take orders from a mass number of customers at the same time.  On the Internet prospects are all around the world. The United States, Canada, France, Great Britain and Australia all have ready access to the business as those who could drive up to a physical location and purchase from the store site.

Over the years the cry for a business was, "location, location, location". Now with the growth of the Internet the needs have changed. Joining location is the need for "traffic, traffic, traffic".  Traffic or viewers, people finding and getting the exposure to a web site is what builds and delivers sales.

"No matter what your business is, without traffic to your web site you might as well not exist on the Internet." A smart site on main street where the traffic was heavy and prospective customers had easy access to a merchant was demanded. The more people passing {foot traffic} and convenient access was in high demand and commanded high property value. Over time as the towns grew every business couldn't afford the cost of a prime main street location and the development of strip malls provided for a lower location cost.

Major shopping malls became in demand where they were anchored by large chain stores that could attract large numbers of buyers from expensive advertising. In the major shopping malls visibility became a large concern. The best locations where the most prospects passing by could command compensating rents and determined the choice of location placement for business managers.

Today, with the advent of massive online shopping, location is now being replaced by the need for traffic.  people "clicking" on merchant's web sites. Today location in search engines to drive traffic to web sites is important and better placements is to the web page's advantage for traffic. Now the need is for traffic and "clicks" to expose the products and services.

Whether paid inclusion in search engines and directories or simply pay for click links to web sites the delivery of visitors takes huge effort. The promotional work has so many avenues to attract customers it is a whole additional topic. The next announce entry  {article}  will cover some ways an individual can make additional income taking on the task of driving traffic the web sites.   

WEB SITE PROMOTION for TRAFFIC  =====>CLICK


This article was published on 09.09.2021 by Harvey Akeson
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