How To Lose Friends And Repel People
I was in The Vault going through my email when I came across a reply from one of my subscribers.
The email he replied to was about how we can keep ourselves from moving ahead because we make excuses.
The reply he sent told me he was making no excuses and opening a new online store.
When I saw it I figured I'd shoot him another email to see how things were shaping up.
Here's what I said...
"Hey Bob, How's the new store doing?"
Here's his reply...
"U R AN ADS. Go to - blankityblank. com Check it out and then talk to me about excuses. IDIOT."
What?
You'd think that someone who's in business would think twice before sending an email like that.
Especially if it's someone who's genuinely interested in what you're doing.
But hey, everybody has a bad day now and then, right?
You probably don't have days like that too often, and I'm sure you'd rather not send an email at all than respond like that.
Dashing off a half-baked email in the heat of the moment isn't the biggest problem you have as an online business owner when it comes to email, is it?
Most of the time, isn't it hard enough just getting someone to opt-in to your list?
And once they've opted in, do you have any idea what to say to them?
There are lots of ways to get people to subscribe to your list.
That's just the beginning.
Once someone joins your list, you've got to have something interesting for them.
What's the first thing you do when you meet someone for the first time?
That's right... you introduce yourself.
What would you do if you met someone and they straight away started trying to sell you something?
You'd think it was weird at best.
Yet if the same person shared some things about themselves, wouldn't you feel a little bit more relaxed when he started talking about what you're looking for?
After you know something about him it seems perfectly fine for him to talk about what he's selling, because that's really the reason you're listening to him in the first place.
You know he has something to sell, because that's why you clicked on his link.
But that doesn't mean you want it dumped on you the second you click.
If you've been sending your visitors straight to an offer before you let them get to know you a little - stop it.
All you'll accomplish is blowing a bunch of money on ads.
Because your chances of success with that strategy are slim.
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