What Makes People Buy From You? 5 Tips to Improve Your Results

Why do some people buy and others don’t? First off, your offer isn’t for everyone. Trying to sell to everyone equals selling to no one. So, after defining your target audience, you want to refine your offer to include these 5 ingredients.

Credibility And Trust

First and foremost, you, your offer and your business need to have credibility and believability in the eyes of the prospect. It’s the trust factor. People want to know, like and trust the person or company they buy from. Having a guarantee is good. It shows your confidence in your product and offers your buyer the security of knowing they can get a refund if necessary.

Offering a Free Trial takes it even further, providing a higher level of security for the buyer. Giving them a chance to use the product before buying it increases their confidence and allows them a chance to get a taste of the benefits they receive from your product or service.

What Are The Benefits For Me? WIIFM?!!

We all know the difference between features and benefits. Features are those cool things a product has or can do. Benefits are the good things we can get from it. A great offer helps the prospect feel and see their self enjoying the good things they will get from buying and using your product.

What’s Your Price?

What you’re selling and who you’re selling it to plays a large part in setting your price. People can recognize value, and when they see the value as being greater than the price, it becomes a “No Brainer” decision.

Quality of The Buyer’s Experience

The buyer should have a pleasant, efficient, and hassle-free experience throughout the entire sales funnel process. Clean, clearly laid out sales pages that appeal to the different processing/learning styles will help make the purchase easy. Product delivery and access need to be quick and trouble-free. After the sale, a highly responsive customer service/support system reassures the customer and helps prevent cancellations or returns.

Super Size Your Offer – Over Deliver

You can set your offer apart from your competition – make it unique, by adding bonuses that increase the value your customer receives. Offering bonuses could make the difference between making a sale or not. And, you get the added benefit of increasing your like and trust factor by adding that little extra incentive to buy.

Including these ingredients in your offers make them stand out in the crowd. Whether you are a newbie or an experienced marketer, you can benefit and maybe develop a loyal repeat customer.

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