How Media Releases Work To Your Advantage

By now, you probably heard that Press Releases work great for exposure and SEO. That is very correct. Proven time and time again. Nothing works faster and get's results with the types of benefits a good Media Release provides. 

Now, you've probably heard or read that the best press releases begins with a catchy headline and an engaging and relevant opening paragraph. It can be, if you are using the correct key words in your title and duplicating those keywords (Not too much) and relevant keywords in your content to make it search engine ready.

But what’s next? How can you make your news story come alive for your readers so that reporters will want to pick it up?

Number #1, Your Content must be news worthy, Reporters are bombarded with press releases every day,  so choosing those that bring attention must have good news worthy content. (We solve this for you)

Quotes are an excellent way to add a human quality to your press release and make it more memorable, as long as they are used judiciously.

Here are a few tips to help you makes those quotes count.

• Never Start With a Quote. A quote is most effective if you have already hooked the audience’s attention. So don’t introduce your quote until the second or third paragraph.
• Less Is Always More. All you need are one or two strong relevant quotes that really make a statement. If you have more than that, they won’t be as effective.
• Always Use Proper Punctuation. Use a reference guide or get someone to proofread for you to make sure it is correct. Even minor mistakes in punctuation can mark you as sloppy, causing your audience to lose interest.
• Use Quotes to make a Point. Make sure any quotes that you include add something relevant to your story instead of just re-stating something you already said.
• Use Accuracy and Obtain Attribution. Get permission to use any quotes, and make sure they are accurate.

There are also free press release distribution services. Unfortunately, these services will not send your press release to media outlets. It only displays on their website and nearly invisible to the media. 

Another method of using press releases is you can submit a press release announcing a new product or service, and use links to drive traffic to your own website. These are all viable options for building publicity for your company or organization. But they require a solid investment of time and knowledge on your part. If you would like to take a short-cut, there is a viable "Done-for-You" Media Release Option that get's you in the limelight in Major Media news within a week and last online essentially forever. Click Here