Older Is Better

Bark At The Moon

That doesn’t have anything to do with this email, it’s just what I’ve got playing on Pandora right now :)

Formatting problems are a drag. What I’ve found is that if I go back over everything slowly, and save before I save and exit, things tend to turn out OK.

Something about that extra save seems to make everything go smoothly.

I have no idea why.

Yet another reason to write your emails daily and be consistent with your promotion. 

I’m bringing this up because I had a heckuva time with setting up a new email template. It’s weird, but I feel the need to change things.

Probably because the only thing I’m interested in is getting my email to your inbox in a format that’s easy to read and gets the point across.

Everything else is just whitewash.

You’ll never please everyone all of the time, so just stick to doing what you do the way you do it. There are plenty of folks out there who will resonate with what you’ve got to say and how you put it out.

So many marketers fall into the trap of learning the latest strategies or what’s working now. They forget that all of the strategies and tactics rest on principles.

The same principles that have been effective in direct response marketing since the beginning of the art.

When I want to learn something, I like to read books that were written 100 years or more ago. If they’re still being talked about, you can bet that the information in them is pure gold.

What’s the oldest book you’ve ever read?
More interesting… what’s the oldest book that you’re re-reading?

I believe you’re far better off reading a good book several times than reading 10 books that are just washed out replays of one of the originals.

What do you do when you unearth one of those juicy nuggets?

You share it, of course.

You’ll find everything you need to share your message your way right here
http://thenpn.com/at/65464

Forget about all the secret techniques for persuading prospects that the snake oil peddlers push. 
You don't really want to talk people into doing something they don't want to do, do you?

Just stick to what you believe in, and sell with confidence.