How Far Can Your Message Go?

 Location data has now become the core of mobile targeting strategies for leading brand advertisers. Location-based audience targeting allows marketers to deliver a more relevant message to a more relevant audience.

When the messaging is dynamically localized and targeted, users engage more.

When creative is richer and powered by local data, users engage more.

And when your marketing delivers value to the right audience (yes...), users engage more.

What if you could reach your customers up to 400 meters or even 1000 meters from your location to their smart devices?

Or what if you could help every business in your community reach more customers without having to spend huge amounts on advertising or having to leave the store to seek out new clients, and even continue to service current ones?

Send coupons, announcements, special deals, videos that can be shared on social media or saved to share with friends and family. Since proximity marketing is always working, your contact list has the potential to grow when you are shopping, at the movies or even when you are asleep.

Mobile is growing faster than all other digital advertising formats globally.

Marketers face the challenge of influencing purchase intent in a world where audience segments have blurred, customers are on-the-go, and purchase decisions can occur in a matter of seconds. More and more consumers are researching purchase decisions on mobile devices, and mobile is quickly obecoming the  dominant digital channel.

Mobile ads perform better than web ads. Performance can be tracked individually by sending device.

Proximity marketing offers a cost-effective method of marketing a business. The message is seen by people wherever you are.  All you need is a website with a landing page where people interested in your products, services or business can leave contact information. Your simple 40+ character message is linked to that landing page or special offer. 

Proximity marketing is set to be a 45 billion dollar buisness in the next few years, with an annual growth rate of 43%.

Mobile video marketing will grow at 73% and display ads at 96%.

Get more information on a device the size of an oreo cookie that be carried with you or placed in a heavily trafficked area. You can have it for less than a few dollars a day!  So, just because you have a small marketing budget doesn’t mean that you must settle for small marketing thinking.

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