Bottom Line: If a small business isn’t using video to drive traffic and make sales, they are losing out on customers that should be theirs.

So Tell Me – Is Your Business Taking Full Advantage Of Video Yet?

And if so, are you using it effectively to drive traffic and bring new customers to your business?

If not, why not?

Look, I’m about to share 15 ways to grow your business using video.

And yes, you can totally make videos yourself.  But there are things you need to know…

Skills you need to have...

And equipment and software that will make your videos look professional.

Or you could hire a crew (we’re talking several thousand dollars to start.)

OR… you could pick up the phone and hire us to make a memorable video that knocks it out of the park for a fraction of the cost.

Just sayin’. 

But first, let’s talk about what goes into making a powerful video that will get you traffic, customers and sales…

People are more likely to share an interesting video with other people than they are an article. 

And with social media, sharing is a natural – in fact, people are LOOKING for things to share. So give them one.

Go Viral 

This can be difficult to do with an ordinary video, but with the right hook your video can go viral. 

If it does, be prepared – the sudden influx of business can catch you off guard if you’re not ready.

In 2011 Dollar Shave Club made a viral video called, “Our Blades Are F***ing Great.” 

That one video received 14 million views and 12,000 new orders within the first 48 hours of being uploaded.

But can a viral video help a local business?  Absolutely!!  

When local viewers share it with their local friends and family, you can receive an influx of brand new customers seemingly overnight.

Introduce Your Business

Let the world (or your city) meet you, your business and your workers. 

People like to relate to people, and the more they know, like and trust you, the more likely they are to do business with you. 

Make Your Website “Sticky”

When you have videos on your website, people tend to stay on your site longer. 

And the longer they stay, the more likely they are to become customers.

Share Your Story

Why do you do what you do? What makes you the best? 

Everyone loves a great story, so share.

But be careful – people still care more about themselves and what’s in it for them.

That’s why you’ve got to strategize just the right story and make it one people will embrace and share.

Get Recognized 

Brand recognition is just as important at the local level as it is at the national level.

Think about this – no one can visit your local business or use your local service if they never heard of it.

But with the right video, you can spread your name throughout your community and begin building your reputation as THE business to turn to in your field.

Share Testimonials

Showcase your product and give visual reviews to your prospects. 

Interview customers to see what they love about your service or business and incorporate those. 

Do a case study on how you helped someone and the results they achieved because of your business. 

Any of these - when done correctly - can act as a powerhouse referral agent bringing you new clients automatically. 

Alleviate Doubts

New customers might wonder if you can live up to your promises. 

But with video, you can show proof to your visitors that simply cannot be conveyed effectively through text.

Get More Free Traffic

Video can improve your search engine ranking, making it easier for prospects to find you and your business. 

This is because most major search engines – including Google – give preference to pages that include video. 

And pages with video are also more likely to receive backlinks – another factor that can boost you higher in the natural search results.

Get Found on the Second Biggest Search Engine

Did you know that other than Google, more people search YouTube than any other site?

If you’re not on YouTube, you are losing customers who would have been yours, if only they could have found you.

Look Damn Smart

Prospects want to do business with the movers and shakers – the people who KNOW what they’re doing.

How better to demonstrate what you and your business can accomplish for them, than to showcase you wealth of knowledge on video?

For example, if you’re a chiropractor, then a short video offering a back saving tip or exercise demonstrates you know what you’re talking about and you also care enough to share.

Increase Your Conversion Rates

You’ve got a great product, but having a tough time getting people to buy? 

Try using a short video.

A study by Retail Touchpoints showed that prospects who viewed video were 174% more likely to buy the product or service.

Build a Waiting List

So you’re about to launch a new product or service – how do you tell your local prospects and customers? 

With video of course. 

A short video that explains the benefit of your new offering can get people lined up in anticipation of your launch.

Teach Them to Love Your Product

Let’s say you have a rather technical product, or maybe there are follow up measures a client needs to perform to get maximum benefit, or a procedure your accounting clients need to follow that can be difficult to understand. 

Don’t explain it over and over again – instead, send them to a video that details exactly what they need to know. 

This saves you time and aggravation because you’re not having to teach the same thing over and over again. 

And it helps your customers, patients and clients to get the very most out of your products and services.

In fact, customers who watch videos on how to get the most out of their purchase are 52% less likely to return products or lodge complaints.

Become Facebook Famous

Upload your videos directly to Facebook and share them in native format to generate tons of engagement. 

By uploading straight to Facebook instead of sharing a YouTube link, your brand page will get more visibility. 

In turn, this lifts all of your content on Facebook.

We’d Love to Help You

As you can see, video marketing is highly beneficial for improving your brand’s recognition, driving traffic and making more sales.

If you aren’t already making your own videos, we’d love to help.

And even if you are, we’d love to show you the power short, catchy animated videos can have on your business.

That’s right – animated.

I create short animated videos for my local business clients that grab attention like nothing else can, and I’d love to do one for you.

Reach out to me for your free, no obligation consult.

You could have your own animated video online within a week, driving traffic your way and sending you new customers and more sales.

Ken Langston
klangston@gmail.com