Why Giving Away Something for Free Increases Traffic to Any Business

What is incentive marketing? Incentive marketing is basically engaging your customers through rewards.

If you need more traffic to your website, an excellent way to get is to start giving your prospective customers a free reward or gift (as some like to call it). 

Who doesn’t enjoy a reward/gift, right?

The desire to be rewarded is innate in all of us. It is this characteristic of incentive marketing that makes it so powerful. You can increase sales by offering an attractive incentive to your prospective customers.

What are the benefits of using incentives in marketing?

Initiating marketing incentives can prove crucial to your business for a number of reasons. The following are just a few of them

• Increase Lead Generation
• Provide a Strategic Advantage
• Increase Conversion Rate
• Customers Love to Get Rewards or Gifts 

You should always consider that getting traffic to your site and converting them into customers is the ultimate goal. Adding a discount or incentive to create a perception of increased value, without just giving away your services, is gold!

When it comes to decision making, keeping emotions in mind can be very beneficial when there's a sense of urgency or scarcity. 

In consumer behavior research, cognitive factors are often emphasized in the decision-making process. In addition to scarcity fears, visitors are also influenced by the urgency of visiting, such as anticipating regret ("I may miss out by not acting now"). Economic incentive strategies emphasize economic gains, but scarcity increases the emotional impact of the strategy.

It is important to distinguish between urgency and scarcity. While both encourage the visitor to act, they do so for different reasons.

Scarcity is when a visitor feels that there are not enough places to go to get what they want, so there is a sense of competition. In urgency, the visitor is not competing with any other potential consumer, but must meet your deadline in order to receive the incentive.

While both methods are effective in converting visitors, if they are overused or not used effectively, their value and impact on visitors will be diminished.

Engaging visitors with incentives on your website is one of the most effective tools you can use. It is possible, however, to damage your credibility if you provide too many incentives.

If you use incentives in combination or separately, make sure that your visitors do not become frustrated. It's important to bear in mind that if you bluff your visitors with urgency or scarcity, you are ultimately going to destroy their trust.

Now that you know what incentive marketing is and how you can use it to increase exposure, boost traffic, and make more sells, you ready to get started offering incentives to your customers with confidence.

Discover a training platform and incentives to increase traffic and attract customers to any business by clicking here.