Addressing Womens’ Challenges through Products - Direct Selling

Direct selling is more closely associated with women. This association started long back in history with tupperware parties and Ding dongs of Avon calling. Women representatives have taken the direct selling industry to new dimensions from there. Women have been an integral part of the industry and their contributions have been making a tremendous impact in the way people are viewing direct selling. Women view direct selling as a passive income opportunity while also taking care of the responsibilities towards their family.

Recognizing the efforts of women added to the organization’s commitment to the society, some direct selling organizations have taken it upon themselves to back women providing solutions to their problems. Network marketing industry in 2020 saw products that swept women off their feet with tremendous offerings to keep them safe and healthy. There are lots of companies selling products for women addressing their challenges in health, beauty and safety. 2020 saw two new products giving a fresh air of hope for women across the world.

Avon, the ancestor in the beauty products line announced ‘Adapt’ range of products to help women with menopausal symptoms. “We've been researching hormones and menopause at Avon for nearly two decades to help alleviate some of the common symptoms experienced in perimenopause and menopause,” explains Gina Ghura, Avon’s Head of Future Innovation. The product is expected to hit the market this year.

When Avon invented on the health side, Damsel in Defense innovated to safeguard women in their solitary journeys. The company itself was founded to address the safety concerns of women and their product line is the evidence to the claim. Their efforts were rewarded this year for their new product version ‘Pepper spray with shield technology’. It was recognized in the U.S. DSA Awards as the innovative product of the year. Company created a community that will be deployed once the user uses the spray in a state of emergency. Alert will be sent to one of the contacts listed by the user with the current GPS location.

When innovations are meant to address your user’s problems touching their deepest personal concerns will no doubt be a win-win chance for you to sweep them off their feet. When the 2021 direct selling industry focuses on customer-centricity, this focus on the deepest fears and concerns is true to set a benchmark for your brand.