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Email has become the new Pony Express. But, instead of the sound of pounding hooves across the prairies and deserts, it’s now the sound of pounding fingers on billions of keyboards and mobile devices. There is no doubt, that for some time now, email has become a new way of life that has changed our society in ways we could never have conceived.

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Whether you have a little business you run from your kitchen table, or living room or even your garage, email has probably helped you in your business many times more than you could even think about.

If you have a small business on Main Street America or if you’re a larger retail or chain store, or especially if you’re one of the main brand mega-stores, email is a significant part of your business success. We all know by now that as much as direct mail and brochures and other paper forms of advertising go, email is right in the thick of it all, and more than likely at the top of the heap.

To the point, if you want to succeed in this new world, you have got to latch on to email because it will take you on a wild ride to success and profits. Not to mention email is a great tool for customer service and just for keeping in touch with one another.

This now brings me to mention an invaluable marketing tool called Automated Email Marketing. Automated Email Marketing has been around for some time and many people, especially your mom and pop and many small and large retailers and big box stores have been raking in the big bucks for years as a result of implementing email as a major marketing tool for their businesses.

There are many ways to purchase these tools and the prices can vary. There are some that are free. Just remember that well-known refrain, “you get what you pay for.” Now that’s not to say you can’t get some services for free that are actually pretty great. We can use Gmail as a good example. It’s not a completely automated email marketing tool, but I have to say it does provide a more than excellent email service for everyone, individuals and businesses alike.

Then you have services like Get Response and A Weber. You have Mailchimp and Constant Contact. These are all excellent automated email marketing services. But they charge according to how many subscribers or contacts you have. There is one Automated Email Marketing Service that does not do that.

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