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Innovations in the Direct Selling Industry: 2021

The direct selling industry is one of the most innovative industries. It has had its fair share of challenges in recent years, including the pandemic. But despite these challenges, it continued to grow and contributed a mighty share of $179.3 billion in 2020 to the world economy. Innovations in this industry have come from different angles such as digital marketing, consumer behavior trends, business models, and technology. Companies are looking for ways to grow without sacrificing the quality of their products or customer service experience. More technological advancements have occurred in the direct selling industry during 2021 that made life easier for those involved in the industry.

The digital skin consultation app from Nu Skin, Vera, has helped customers find products that best suit their needs. With advanced algorithms, the Vera app can identify possible skin concerns and provide personalized recommendations to users. Nu Skin’s EmpowerMe platform is aimed at enhancing the digital customer experience. This initiative provides the users with the devices and recommendations for their skincare needs. 

The Compliance Central Hub from Ambit Energy helps in educating the distributors on the compliance and regulatory policies of the company and the legal requirements of the industry. With the Compliance Central Hub, updated policy and regulatory documents are readily available for its distributors. 

Mary Kay’s new launch, Suite 13, presents its users with a 360 degree 3D beauty experience. This digital tool helps individual beauty consultants manage their business creatively and effectively. Users can have digital walkthroughs in virtual rooms to explore Mary Kay products. Virtual rooms are given different names and visualize the different aspects of the company in visually appealing digital detail. Suite 13 focuses on personalizing the user experience in the digital ecosystem. 

Medifast recently launched Optavia app, a mobile app for its direct selling company Optavia. The Optavia digital tool is specifically designed for its clients, with access to their order history, auto-ship details, account information, Lean & Green recipes, and more features. Optavia app is considered to be one of the first digital experience tools of the company. Upgrading its customer strategies, Medifast expects to help its clients adopt much healthier habits for healthier living.

Direct selling companies around the globe have been working tirelessly to develop new ideas that could improve people's lives in various ways. With the improvement in technology, the industry is growing to expand its reach and build better opportunities. 

This article was published on 30.03.2022 by Noufal P Bava
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