Email marketing to the Omics

What are the "Omics" scientific disciplines?

The "Omics" refers to several scientific disciplines, the three main ones being:

1. Genomics
2. Transcriptomics
3. Proteomics

These are all part of the "Applied science" sector, that build upon basic life science disciplines, such as Genetics and are often used in more commercial ways.

Genomics looks at the genetic makeup of a complete organism, whereas the pure life science discipline of Genetics, typically focuses on a single gene, to establish its function.

Likewise, Proteomics looks at complete sets of proteins, rather than individual proteins. To complete the set, Transcriptomics looks at a full set of RNA in an organism.

Use of the Omics

Although much research takes place at Universities, the “omics” disciplines are strongly represented in Biotechnology and Pharmaceutical companies. This reflects the growing realisation that by being able to take a bigger picture view of an organism, treatments and cures are better able to be designed.

The downside to looking at complete sets of DNA, RNA and Proteins, is the complexity and vast numbers of permutations available. This is why the Omics are relatively new disciplines. Without modern computing power, to automatically analyse results data, these disciplines would not even be possible.

Related Disciplines and research techniques

Given the vast amounts of data that Omics experimentation can create, the Bioinformatics discipline is often closely related. Bioinformatics specialists are the Data scientists of the world of Biology. Using advanced data analysis packages, experimental data can be analysed in vast quantities.

Increasingly, the use of Machine Learning and to some extent Artificial Intelligence are also being used to help spot trends, patterns and even suggest experimentation changes. All of these related areas can be used to build a truly custom email list. 

Genomics

For those that wish to get a marketing message to Genomic specialists, the Marketwise genomics email list is ideal. With contacts across the globe and in multiple market sectors, you can get your message to the right people

Proteomics

Many highly specialised Biotech and Pharma companies are spending a lot of resources on proteomic based research. You can reach them with our proteomics email list.

Transcriptomics

Our newest email list, built due to increasing demand. Transcriptomics is a rapidly growing discipline that reaches across markets such as Biotech, Pharmaceuticals and Medical Research often undertaken and government institutions and Universities.

Tighter email marketing targeting

For those that want to target the Omics in general with a marketing campaign, select all three core omic disciplines and then use a combination of markets and research areas. For example:

Genomics+Proteomics+Transcriptomics + Cancer + North America

Genomics+Proteomics+Transcriptomics + Vaccines + Europe

Whatever you choose, Marketwise can offer the highest quality Omics email lists. Visit our website and get in touch to start your marketing campaigns with us.