Why are people not interested in your product or service?

A lot of network marketers truly believe in their products and services. They believe it is the best out there, as they should. So why is it that some people see the value so clearly, but others cannot? That's what I'll be sharing here today.

The core of the problem is that you haven't made it clear, how your product or service is a solution to that particular person. How does it solve their problems? How does it help them with their lives? How does it take away their pain and bring them joy?

This is the core of marketing. Unfortunately many people are missing this key in their messaging, or they are showing generic information without sharing the specific benefit. These days, sharing a benefit like "make money online from home" or "improve your health" are too generic, and doesn't really touch on the pain points that they may be facing.

So what are the steps to making your messaging clear so that people have their interests peaked? Your content and messaging needs 4 key things:

• Specific. Specific gets their attention. If you were a single dad, which message stands out more to you: 
  "attention single dads in the USA! have you wanted to provide more for your child to go to school?" versus "come learn how to make money online" yes, the first one! So choose a demographic and stick to it. This will help you immensely. And it will get their attention. 
• Results-based: your message should be based on results. This gets their curiosity. What specific results did the product provide? Did they lose X pounds in 6 weeks? Did they learn how to make 4 figures a day trading within their first month?
• Urgency: urgency creates action. Are there limited spots? Are you closing your own mentorship soon since you are too busy? Is it a one time only event? Is there a limited time offer? Humans need urgency to act and be interested.
• Stories: stories build trust. You need to build trust with your audience before they will buy from you. Your story has 4 parts: where you were, what you were unhappy with, why you launched/used the product, where you see the future. Practice again and again. The person that tells their story the most, wins.