What is Marketing Automation?

What is Marketing Automation?

Marketing automation is a thoroughly misunderstood

 topic by the majority of people.

Most people think it simply has to do with using an

email autoresponder to send out lead magnets to

subscribers, but there’s so much more to it than

that.

Let’s look at an offline example that might help

you understand marketing automation in an online

capacity.

Let’s say you’re a salesperson in a clothing store.

 A customer walks in, and you immediately ask if you

 can help them. They say they are just browsing. This

is basically the equivalent of them opting in to your

email list, because they are now a lead—a potential

customer.

The customer walks over to a rack and starts looking

at blue shirts. You notice that’s all they are

 looking at—blue shirts. This tells you that they are

 probably interested in buying something, AND what it

is they are probably interest in buying.

So you walk up to that lead and say, “Hey, I noticed

 you’re looking at blue shirts. We have a brand new

item in the back that just came in today. I think you

will really love it. Can I show it to you?”

The customer says yes, you bring them the awesome new

 blue silk shirt you just got in that morning, and the

customer says they’ll take it.

But it doesn’t stop there. You can take it a step

 further and tell them that shirt perfectly matches the

 incredible navy blue slacks on this rack over here.

Boom! Cross-sell!

On the way to the register, you happen to mention a few

accessories that will perfectly complete the ensemble.

Next thing you know, the customer who was “just browsing”

walks out with $400 in purchases! Nice!

Marketing automation accomplishes the same thing, but

online. It’s like having your own smart sales team working

 for you 24/7, watching customers, anticipating their

every want and need, and delivering exactly what

they are looking for.

If you think you’re too small for marketing automation,

you’re wrong?

To learn more

 about marketing automation, including some powerful ways

 you can use it to increase your business.

Http://www.RichardSmithtoday.com