Another strong year for IBOs!
This past year was another strong one for Amway North America - and it is all thanks to you! Amway North America sales for the year ending December 31, 2019, were $1.111 billion USD, nearly a 4% increase over 2018 sales.* Ensuring a strong focus on IBO success through exceptional products and services – together we continue to achieve even more. Notable accomplishments include:
1st time Platinum requalification rate rose nearly 8% points, the highest it has been in the last 5 years!**
1st time Founders Platinum requalification rate surged nearly 17%. points, also the highest it has been in the last 5 years!**
Total number of Ruby Qualifiers was up nearly 34%.**
Together, the total number of Platinum Plus/Platinum Elite Bonuses paid out was up nearly 10%.**
XS™ Energy Cafe Mocha launched in August and quickly became the most popular flavor. It was the highest one-day revenue total for a single SKU in over 10 years. In 2019 alone, more than 243,000 cases were sold!**
Primary buyers of Artistry Studio™ Bangkok Edition*** products have been U35, and across all three Artistry Studio™ collections†, U35 buyers have grown by 255%.
We are also seeing some positive trends since the beginning of the new IBO year, September 1, 2019 to December 31, 2019.
Projecting an 8% increase in IBOs tracking Q12.††
Number of Platinum Plus and Platinum Elite incentives earned up over 6%.††
Number of Ruby Bonuses earned up nearly 9%.††
Number of IBOs tracking Founders Ruby up nearly 11%.††
Product launches such as XS™ CBD Cream and Cool Spray††† are creating positive engagement. Over 77,000 units were sold in the weeks after launch.
In 2020 we will continue to invest in on-trend and easy-to-sell products that focus on new and existing customers. We will work on tools together to help connect with customers and help you continue to grow a profitable and sustainable business. We are looking forward to the following in 2020:
Launch of the Artistry Studio™ Tokyo Edition – a new collection that is all about being fun, pretty and playful.
n by Nutrilite™ products††† will focus on the latest customer needs in the market.
And, there are even more great things to come!
Thank you and CONGRATULATIONS to all IBOs on another successful year! We anticipate 2020 to be full of excitement and great success!
Contact Tee Mariga for products or to join a part of this leading global company:
Tee Mariga
*Based on ANA Calendar year January 1, 2019 – December 31, 2019.
**Based on ANA IBO year ended August 31, 2019 vs. previous year.
***Artistry Studio™ Bangkok Edition launched September 4, 2019.
†Artistry Studio™ New York and Parisian Style Editions launched October 2018.
††Based on ANA year September 1, 2019 – December 31, 2019.
†††Not available in Canada.8178753665
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