8 Top Reasons Why People Choose Direct Selling

Direct selling was identified as a popular choice by Ipsos who ran a study to identify the consumer attitude towards direct selling and gig work. The study focussed on the opinions of 2000+ Americans who belonged to different age groups, races and gender. It analyzed different factors that contributed to the positive appeal and the same remained at an eighty percentage constant over the past 10 years. Let us analyze 8 out of the many trends identified in the study.

• Low start-up costs - Direct Selling involves low start-up costs compared to other gig work opportunities with an estimated $84.50 for purchase kits.
• "Enables me to become more financially secure" - 65-70% believe that direct selling gives them financial security with a fixed income for the time they invest.
• “Allows me to choose my own work schedule” - This flexibility of direct selling is the center of attraction for many to choose direct selling as a part-time career. Gen Zers and millennials find direct selling an apt choice for their varied living demands.
• “Enables me to earn supplemental income” - Many join direct selling as a source of passive income together with their full-time jobs. Housewives, students and even men with full-time jobs can suit their time to work as a direct seller.
• “I get to work with a trustworthy company” - Direct sellers have an option to choose which company to work with. Running research on the companies and choosing to join successful companies is a safer option direct sellers get.
• Low-risk - Risk involved in direct selling is low as you get to control the whole process of buying and selling. As the startup costs are low there are fewer chances of financial loss too.
• “I can choose the products I offer” - Decision on what to sell after a self-review is the best option and the best slogan to market the products. Selling quality products with a self-guarantee increases work satisfaction.
• “Assures that the harder I work the more I earn” - People can choose how long and how much to work. The rewards in direct selling are directly proportional to the efforts they invest.

Ipsos survey for the Direct Selling Association focussed keenly on identifying the positive mindset of Americans towards direct selling which started in the 1930s and is still continuing. The direct selling wave is expected to continue even with the change in trends and times.