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Writing a Compelling Offer

Hey there, folks! Erwin Maningat here, and today we're diving deep into the nitty-gritty of creating an irresistible offer that'll skyrocket your business. In this cutthroat world of entrepreneurship, the name of the game is all about capturing and keeping your customers. So, let's get right into it!

1. **Tailor Your Offer:**

Listen up, hustlers! To get your audience hooked, you've got to tailor your offer like a custom-made suit. You need to understand your audience, your event, and the problem you're solving like the back of your hand. Get down to the nitty-gritty, and be laser-focused on addressing the dreams your customers have. Whether it's health, wealth, or some other aspiration, the more precise and personal your offer, the better your chances of hitting a home run.

2. **UVP: Unique Value Proposition:**

Now, let's talk about the secret sauce – your Unique Value Proposition (UVP). This is what makes you stand out in a sea of sameness. It answers the age-old question, "Why should anyone give a damn about you?" You've got to spell out the benefits like there's no tomorrow. Whether it's boosting brand awareness, slashing sales cycles, or giving folks more energy than a double shot of espresso – let them know why your offer is the one they can't refuse.

3. **Benefits and Results:**

Hold nothing back when you're showcasing the benefits and results of your offer. Lay it all out on the table, my friends. Show them the cold, hard facts of what they'll gain. More clients means more cash in the bank, bigger marketing budgets, and the chance to drop some killer promotions. And don't forget about the impact on their team – incentives, motivation, it's all part of the package. Be transparent and bold in highlighting the outcomes your offer brings to the table.

4. **Pricing and Options:**

When you're ready to seal the deal, it's all about that pricing and options game. Offer 'em the three Ps – Packages A, B, and C – covering various tastes and budgets. Position A as the gateway drug, B as the sweet spot, and C as the VIP experience. Throw in monthly and yearly plans to give 'em options and sweeten the deal. Your pricing should scream value, making it a no-brainer for potential buyers.

5. **Scarcity and Limited Timeframe:**

Alright, this is where the rubber meets the road. You've got to create that sense of urgency that lights a fire under their behinds. Make 'em believe your offer is as rare as a unicorn. Drop hints like "only 17 spots left today" or "the first five people get a golden ticket." And, don't forget to slap on a time limit, like "buy before midnight, and you'll get a one-on-one coaching call." These tricks get 'em off the fence and into the game.


Crafting an irresistible offer isn't just about throwing some words on paper. It's a whole strategy that involves knowing your audience, shouting your UVP from the rooftops, flaunting those benefits, nailing the pricing, and creating that gotta-have-it urgency. Remember, a killer offer not only brings in customers but builds relationships that last. So get out there, put in the work, and watch your business skyrocket to new heights of success! Hustle on, my friends!

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This article was published on 18.09.2023 by Erwin Maningat
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