How Latest Trends in Direct Selling Will Enhance Your Business?

If you are a business owner, then you should be well aware of the importance of staying up to date with the latest trends in your industry. Trends and changes can often lead to an increase in business and even better customer service.

Direct selling is a booming industry and incorporating the latest trends will shape the future of the direct sales business. Customers are the most important priority of any business. Attracting new customers and retaining them is somewhat a tough task for entrepreneurs.

• Direct selling news has launched a customer-centric recognition program that aims the direct selling companies to prioritize customer sales experience by analyzing the customer-to-distributor ratio. There are other two important metrics that help the companies to decide what all-new strategies must be brought to acquire a customer. They are Customer Lifetime Value (CLTV) and Customer Acquisition Cost (CAC).
• More and more women are getting involved with direct sales as they learn about the advantages it offers, such as flexible hours, being able to work from home, training programs, and much more. Studies show that among the top 100 MLM earners, 16% of top earners are women and if we take a look at top 100 MLM companies list, 8% of the founders are women.
• Shopping online is no longer just about finding a bargain; it's about convenience. Customers want to get what they want quickly and at a reasonable price. To be successful online, businesses should offer the same level of customer service that they would provide in person. A recent study shows that the customer retention rate is about 89% of businesses that use omnichannel strategies whereas the retention rate is 33% without omnichannel strategies.
•  As per the DSA-Ipsos study, direct selling is still receiving high scores as a preferred work option. About 79% of people are favorable towards direct selling and 81% is favorable for gig work.
•  As more and more people turn to the internet for their shopping needs, e-commerce is growing rapidly into a platform for direct sellers to market their products on. Companies are opting to use recyclable and biodegradable materials to give their products a more "green" feel, and it has become the norm for customers to expect such packaging.
• When consumers are using mobile, they are more convenient. This makes business more convenient, thus growing your customer base. Mobile commerce promises increased ROI and a higher conversion rate with the average consumer spending increasingly more time on mobile devices. Studies show that 80% of Americans shop online and 51% among them do purchase through mobile.