Don’t Throw Away My Business Card

Lee Ernest Lee is a good friend of mine. I must admit, he’s not the best salesperson I know, but he does have heart. He would often complain that his biggest struggle was getting clients to call him back. This proved to be the most irritating of all things to him. So, I sat with him in hopes of seeing a solution. I asked him to explain his typical client interaction. 

He explained that he usually met a client over dinner. Small talk would commence. He explained that the sales pitched would go off smoothly, and before the evening ended, he would hand the prospect his business card.

The next day and the days that followed, he would wait for the prospect to call; the phone wouldn’t ring. He would wonder what went wrong from the time he spoke with a client and the next day.

I explained to Lee Ernest that many clients take business cards out of courtesy. It wasn’t that he was doing anything wrong that I could see, but he was relying on an outdated method of keeping in contact with his prospects.

I had a solution. I introduced my friend to the Virtual Business Card. A Virtual Business Card gives a salesperson the advantage. He became intrigued. This was obvious because in the middle of my sentence, he stopped eating.

So, I continued. I explained that a Virtual Business Card is not a physical card, but it lives in the cloud on a server and the way you access the card is by giving your client a link. This link could be shared through SMS, email, or Q-Code. This link was gave your client direct access to your profile and that it was far superior than a traditional business card.

I could tell that Lee Ernest was really understanding everything I was saying. He could see the simplicity in this model. He moved to the edge of his seat. I further explained that the Virtual Business Card gave you a reason to ask for the personal phone number of the client or prospect. This would open up the door to a more personal relationship. Now, you moved from calling him on a business line to now contacting him on his personal phone.

After receiving the prospect’s phone number, the next thing to do is send him a text while you are sitting with him in the restaurant. This adds another flavor to the conversation. With the card pulled up on his phone, I explained that this gave him the opportunity to explain the features of the virtual card. I instructed him that the virtual card contained a linked to his website and it added a short bio of his company and skills.

I showed Lee Ernest that the virtual card had several calls to action features on it that a traditional card doesn't have, such as: 1. The Ability for client to make an appointment with him. 2. The ability of the client to connect with him on social media sites such as: Facebook, Twitter, Instagram, and Skype just to name a few. This is all done with the click of a button. 3. They wouldn’t have a problem keeping your card because the card itself came with a save feature that allows your virtual card to be stored in their phone under their contact list. 4. Lastly, it allowed you to update your information, and thereby it would be updated throughout the network, because the link doesn’t change. I explained that if you got a new phone number, just update the website, and as long as your client has the link, he could access your new phone number, address, or whatever.

This solved the problem of my friend, Lee Ernest. He had a way to contact his prospects and keep in touch with them. The virtual card gave his contacts the ability to contact him without the hassle of keeping paper business cards. He saved money from buying paper cards. He also didn’t have to give out new cards if any of his information changed. He just had to update the network.

Now, you too can also have this ability. If you are interested in the same platform as my friend, you can have your own virtual business card to take to your next Networking Event, your next Conference, and Business Meeting. For more details: http://bit.ly/2XdCSkb .