Ghost In The Shell
Rockit and I went to see a new movie today.
The story was about a government contractor that had successfully implanted a human brain in an android body.
Anyway, there were some shenanigans going on, and without giving away any of the movie, I'll just say that what happened was against the will of the heroine of the story.
As always, I was reminded of a principle of marketing that lots of marketers talk about, but apparently very few understand.
How many times have you been advised to "be yourself" and "stand out from the crowd"?
If you've been online for any length of time, I'm sure you've seen comments like this all over the place. But are the people advising you actually walking that talk? A quick look around reveals the fact that most marketers look and sound very much alike.
But how can this be?
If everyone and their brother thinks it's a good idea to be unique, why do most of them end up sounding the same?
For the same reason the attractive android with the human brain carried out the orders of her masters, while thinking that she was one of the good guys.
Her memory was restricted and she was given a set of orders to work with. While the orders seemed to make sense when she had no memory of what happened to her in the past, it was a different story once she came across some new information.
Once she understood the truth, all heck broke loose, as it usually does.
As a marketer, you're confronted on a daily basis with information that sounds good and seems to be true. But it's only because you're working with incomplete and fuzzy information.
Let's clear things up a bit, shall we?
If you're doing your own thing and being yourself, you're gonna be a lot less concerned with tactics designed to manipulate your prospects. Instead of concentrating on saying the right things in order to achieve your goal, you'll concentrate on the good information you have to share and how it'll help your audience.
That's the key, the password and the secret handshake, all rolled up into one simple sentence.
Forget about techniques. Leave that stuff for all the "Me too!" marketers that all follow the same gurus and end up being bad clones of a bad idea for far too long.
Most never recover.
Feel free to be yourself, warts and all. It may seem weird at first, but you'll get over it as soon as the money starts rolling in.
Don't know how to get past whatever's holding you back?
Here's a good place to start