You Are 4 Questions Away From Online Marketing Success

 If you can answer these questions, then you’ve laid the foundation for an extremely successful online business.

But if you can’t answer these questions – if you’re just "winging it” – then you’re going to struggle and likely fail at online marketing. Certainly, you will never be as successful as you could be if you did answer these questions.

(If I don’t have your interest now, then you’re not paying attention…) 

Here are the questions you must answer when going into ANY new market:

 1: Where is your target customer right now in their life?

For example, what pain are they feeling or what problem do they need solving?

Let’s say your market is weight loss. Your target customer might be Rachael, a 35-year-old married woman with two children and a career, who has tried “everything” to lose those extra 25 pounds she gained since getting married and having kids.

 2: Where do they want to be?

For example, what goal do they have, or what outcome are they looking for?

Rachael wants to look like she did when she first met her husband: thin, young, and gorgeous.

She wants to look amazing whether she's in her business attire, out with her husband, or just running errands. Plus, with her non-stop schedule, she wouldn’t mind having more energy, too.

3: Why do they want to be there?

For example, what underlying issues are they really trying to solve?

For Rachael, she’s worried her husband is losing interest in her. She wants him to be attracted to her, and she wants to feel sexy and wanted.

Plus, she wouldn’t mind being the most gorgeous woman in her circle of friends, looking amazing in her clothes, and feeling younger, too.

 Then there’s Rachael’s mom, who is obese. Rachael is secretly terrified that she’s going to continue to pack on the pounds just like her mom did. Then pretty soon she’ll be tipping the scales at 200+ pounds too, with all the same health problems as her mom.

4: What can you sell them that will get them from #1 to #2 as quickly as possible?

This is your product.

In this case, you want something that will enable Rachael (a busy mom, career woman, and wife) to lose weight. 

It shouldn’t take a lot of time or be super complicated. Rachael doesn’t have the free time for a 2-hour exercise regimen or for spending 3 hours in the kitchen preparing special meals.

Once you can answer these four questions, you know exactly who you’re targeting and HOW to target them. Plus, you'll know how to custom tailor your product exactly for them.

One last thing – some folks will wonder if we’ve narrowed our market down too much. “Shouldn’t we target ALL people who want to lose weight, or at least all women, or…”No.

Consider this scenario: You’re having a conversation, trying to convince someone to do something. Except that it isn’t one person, it’s a thousand different people, each with a different life, different needs, different problems, and different desires.

How can you begin to address the issues of 1,000 different people all at the same time?

 You can’t.

 But you can talk to just one, Rachael (or many Rachaels!!), and as you carry on a conversation with this one person - in this case, Rachael - the other 999 can listen in.

 No doubt they will relate to many of the issues that are raised and the points that you make. They might not be exactly like Rachael, but they can relate to her and her problem because it’s not that different from their own problem.

 And many of them will buy your product, too.

 But if you had tried to address all of them at the same time? It would have been too confusing, too bland, and too generic to appeal to anyone. 

Now that you’ve answered your 4 questions, you can create a mission statement that works – one that addresses your exact audience and tells them exactly why they can and should do business with you.

 In addition, by answering these four questions, you’ve just created a basic product outline – an outline you can use time and time again to launch new products.

 You’re able to write your sales copy more effectively because now you know your customer's pain points as well as your product's selling points.

 You'll be able to target your ads and your traffic to the right people with the “right pain.” Your ads, products, and sales copy are all congruent now. It all targets the right people, and it all makes sense.

 These 4 questions might very well be all that stands between you and a super successful product launch, not to mention potentially dominating your niche.

Just think about it,

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