How to save your business from certain doom
There are lots reasons that people start a business.
Every single one of them depends on one single thing.
If you're saying to yourself that you started your business to help people, consider this...
How are you going to help your customers if you go out of business?
Who depends on the survival of your business?
All of those who buy your product or service.
Everyone who benefits because they provide products and services to your business.
And all the people who work in your business.
All of those people will lose if you don't make a profit.
Businesses exist to make the owners a profit.
It's like flying on a commercial airplane.
When the flight attendant gives the safety briefing, one of the points she'll cover is what to do if the cabin loses pressure.
In the unlikely event that happens, masks will drop from a compartment above your seat.
She'll always say that you should put on your own mask before you attempt to help others with theirs.
Because if someone needs your help, they depend on you to take care of yourself first.
It may seem backwards, and that's the way the world works.
If you don't have all of your ducks in a row it's unlikely that you'll be able to help anyone else.
Always remember that your first, last and every step in between of your business must lead to making a profit.
If you want to do something - and it doesn't contribute to the primary mission of your business - which is survival, then consider carefully whether you should do it at all.
There's nothing wrong with making lots of money.
The more the merrier.
If you want to help lots of people, make lots of money.
Then use the money you've made to help as many people as you can.
If you're not making any money with your business it's a sure thing that you're missing something.
Other people are making fortunes doing the same thing you want to do.
Like it or not, if you're not making any money, the fault lies with you.
And you're the only one that can do anything about it.
What's missing from your marketing?
It's probably not what you think.
How can I say that?
Because if you knew what it was, you'd just do it.
What if you're not sure what you're missing?
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